Combining our decade-long mastery of British contour design with the natural art of the female form, we craft fashion that empowers its wearer, inspired by the world of women.
Our mission is simple: to be a pillar of women’s empowerment through nuanced fashion.
Melanie Marsden – Lounge Co Founder
Founded in 2016 by husband and wife team Dan and Mel, Lounge is transforming into a British modern fashion house.
Since its inception, the company has grown from an underwear core brand designed to bless women with Comfort Made Sexy, into a modern fashion house inspired to make a woman feel empowered, beautiful, sexy, and comfortable in one’s own skin. In our Lounge world, we create desire, and you make it beautiful.
Though not it’s intention, let our name, Lounge, tell you a story of a brand that was home-born, and still to this day is obsessed with the art of living in comfort, remaining connected to simple beginnings, but forever inspired by the world and all it can offer through just a glance out of a window.
We’re busy crafting the ‘I need more’ movement. We hope you adore it as much as we do.
Our Manifesto
- We strive to be at the forefront of British creativity, where the brand’s eye is obsessed with every tiny detail, and the heart is devoted to those who wear it.
- The modern woman is not one-dimensional, and we are proud to represent this diversity.
- We dedicate our brand to uniting like-minded women through the spirit of living, owning what makes you unique, and pursuing your wildest dreams.
- The female form is natural art, and it should be celebrated in every curve and movement.
- We create effortless pieces with careful, detail-oriented craftsmanship. It’s a full wardrobe—everything that touches your skin.
We celebrate in-house British fashion design. We’re a modern, forward-thinking British fashion-house, with industry leading specialists, designed by women – for women.